You’re Already Almost There
You care about animals. You recycle. You try. The only thing missing is an easier way to shop cruelty-free. That's exactly what we're building.
Here's what happens when you join:
📬 Weekly Swap Guides Every week we pick one everyday product and show you the best cruelty-free alternatives — affordable, accessible and Daisy Approved. Straight to your inbox.
🐾 First Access to the App When The Good Switch app launches you'll be first in line. Scan products in store, get instant cruelty-free alternatives, shop with total confidence.
🛍️ Your Personal Swap List Build your own My Good Switch list — a personalized record of every swap you've made and every product you want to replace next.
💚 A Community That Gets It No judgment here. We're all figuring this out together — one swap at a time.
We know what you're thinking:
"I've signed up for things like this before and never used them."
Fair. Here's the difference.
The Good Switch isn't asking you to change who you are. It's not a meal plan, a fitness program, or a 30-day challenge. It's just a better answer to a question you're already asking every time you run out of shampoo.
You're going to buy shampoo anyway. We're just going to make sure you know which one to grab.
That's it. That's the whole thing.
"I'm not sure I can afford cruelty-free products."
Understood. I’m on a budget, too.
Most of our swaps are drugstore-priced. We specifically look for alternatives that don't require a lifestyle upgrade or a bigger budget. Cruelty-free shouldn't be a luxury. We believe that deeply.
"I don't have time for another newsletter."
I’m in the same boat. BUT this one can change the world one small swap at a time.
One email. Once a week. One product. Three or four alternatives. You can read it in the time it takes to wait for your coffee.
Every swap is Daisy Approved 🐾
We don't recommend a product just because it says cruelty-free on the label.
Every product we feature is verified against certified cruelty-free databases, checked for parent company compliance, and assessed for real-world availability — meaning you can actually find it in a regular store or order it easily online.
If it doesn't meet our standards, it doesn't make the list. Daisy's reputation is on the line, and she takes that very seriously.
Learn more about Daisy Approved!
This was built for people exactly like you.
You're not an activist. You're not an influencer. You're just a person who cares about animals and is tired of finding out — after the fact — that the products you've been buying for years are funding their suffering.
You'd make better choices if better choices were easier to make.
We built The Good Switch because we believe that completely.
Join us. Daisy's waiting. 🐾